Many Arab artists have migrated to Europe in recent years, facing challenges such as isolation, lack of opportunities, language barriers, and unfamiliar production processes. Zad helps artists overcome these obstacles, ensuring their voices remain part of cultural conversations in their new homes.
The program aims to connect Arab artists in Europe with new audiences and creative spaces. It helps them grow their careers by collaborating with peers and presenting their work in diverse artistic platforms. The project also encourages artists to engage with the public and contribute to cultural life in their new cities.
The program aims to make it easier for artists to participate in festivals, exhibitions, performances, and other artistic events, ensuring their work reaches wider audiences across Europe.